June 19, 2011
Assignment One: Make a book cover, 4x7, for the novel “Bad day at Black Rock”. It’s a western. Title and your name only. Type only. Black and white only. (I interpreted black and white to mean grayscale. I was wrong). I looked up Bad Day at Black Rock, and they made a movie of the same name that was depressing and bitter and had a lot of stuff being bombed or set on fire. I did not want to use a damn “cowboy font” because I knew everyone else was going to. My concept was arranging the type to look like a big, lonely mass of crumbling rock, the only thing on the landscape in the middle of nowhere. Ed Benguiat said “This is pretty damn good…although I wouldn’t call it black and white.” Every assignment Ed gives us, he does himself. His design had this massive fat-face slab serif with tiny counters. I bet he made it himself. I personally want to add in more elements. This book doesn’t jump off the shelf at me yet. Type: Franklin Gothic condensed & No.2 Roman, headline is Calame. ©2011 by Janet Feldman

Assignment One: Make a book cover, 4x7, for the novel “Bad day at Black Rock”. It’s a western. Title and your name only. Type only. Black and white only.

(I interpreted black and white to mean grayscale. I was wrong).

I looked up Bad Day at Black Rock, and they made a movie of the same name that was depressing and bitter and had a lot of stuff being bombed or set on fire.

I did not want to use a damn “cowboy font” because I knew everyone else was going to. My concept was arranging the type to look like a big, lonely mass of crumbling rock, the only thing on the landscape in the middle of nowhere.

Ed Benguiat said “This is pretty damn good…although I wouldn’t call it black and white.”

Every assignment Ed gives us, he does himself. His design had this massive fat-face slab serif with tiny counters. I bet he made it himself. I personally want to add in more elements. This book doesn’t jump off the shelf at me yet.

Type: Franklin Gothic condensed & No.2 Roman, headline is Calame.

©2011 by Janet Feldman

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